Doctor-led positioning
Clear credentials, evidence-led care model, team profiles and responsible medical-language governance.
Dubai launch · Website · Local search · Social growth
Bring trusted child-development care to Dubai families.
A digital launch proposal for Dr. Shafi’s Dubai—translating the established India centre’s clinical authority into a modern UAE website, trusted local presence and measurable patient-enquiry journey.
Responsive WebsiteDubai Local SEOGBP ManagementSocial MediaGoogle + Meta Ads
01 · Understanding the launch
Preserve the medical authority. Localise the patient journey.
The India brand already communicates developmental-paediatric leadership and multidisciplinary care. The Dubai platform must make that expertise easier to understand, verify and act upon for UAE parents.
Parent-friendly pathways
Structured pages for assessment, autism, ADHD, speech, occupational therapy and early intervention.
Fast appointment actions
Mobile-first calls, WhatsApp, enquiry forms, location details and clear next-step expectations.
Google and Maps presence
Dubai-specific pages, GBP integration, NAP consistency, map embedding and local schema.
English and Arabic foundation
Architecture prepared for professional Arabic content and RTL presentation where selected.
Responsible healthcare marketing
Consent-led media, no guaranteed outcomes and final claims subject to applicable UAE approvals.
02 · One-time website packages
Three launch options, scaled by content depth.
All packages deliver a new Dubai-focused website. Page allocations include standard and service pages; the final sitemap is approved before design begins.
WEB PLAN 01
Essential Launch
AED 3,000 / one time
Best for a focused opening presence and direct enquiries.
- Up to 5 professionally designed pages
- Template-led UI tailored to brand colours
- Home, About, Services, Team and Contact structure
- Mobile, tablet and desktop responsiveness
- WhatsApp, call, form and map integration
- Basic on-page SEO and metadata
- Google Analytics and Search Console readiness
- SSL, performance and security configuration
- One revision round per design stage
- 14 days post-launch technical support
Scope-based website deliveryClient supplies approved copy, credentials and imagery.
Recommended
WEB PLAN 02
Professional Centre
AED 6,000 / one time
Best for a complete service architecture and stronger Dubai search foundation.
- Up to 20 professionally designed pages
- Customised UI/UX and parent-focused navigation
- Dedicated core service and condition pages
- Team, resources, FAQ, reviews and contact journeys
- English website with Arabic-ready architecture
- LocalBusiness, MedicalClinic and service schema
- Dubai-area intent and on-page SEO framework
- GBP, map, WhatsApp and appointment integration
- Speed optimisation, backups and security hardening
- Two revision rounds + administrator training
- 30 days post-launch technical support
Scope-based website deliveryBest value for launch credibility and growth.
WEB PLAN 03
Digital Authority
AED 8,000 / one time
Best for a comprehensive clinical content ecosystem.
- Up to 50 professionally designed pages
- Fully customised content-rich visual system
- Expanded condition, therapy and resource library
- Doctor and multidisciplinary team architecture
- Arabic/RTL-ready technical foundation
- Advanced schema, internal linking and SEO migration
- Conversion journeys by parent need and child stage
- Blog/resources, reviews, FAQ and media sections
- Advanced performance and security optimisation
- Three revision rounds + two training sessions
- 60 days post-launch technical support
Scope-based website deliveryDesigned for long-term organic authority.
CUSTOM ENTERPRISE
Request custom scope →Need a 70-page website?
A 70-page bilingual, content-intensive or multi-location build can be scoped as a custom enterprise project after sitemap, content, integrations and regulatory requirements are confirmed.
Website commercial note: 5% UAE VAT is applicable additionally to every quoted fee. Prices exclude domain, premium plugins, paid third-party services, professional translation, copywriting beyond stated scope and regulatory approval fees. Payment: 50% advance, 30% on design approval and 20% before launch.
03 · Dubai growth system
From discovery to appointment—one managed journey.
The monthly retainers connect local search, social storytelling, reputation, content, paid media and measurement rather than treating them as separate tasks.
Google & Maps
GBP, citations and Dubai service visibility capture high-intent searches.
Helpful content
Parent education turns complex developmental topics into clear next steps.
Clinical proof
Team expertise, approved stories and centre media build confidence.
Conversion
Calls, WhatsApp and forms connect enquiries to the centre team.
04 · Monthly management retainers
Three plans for local demand generation.
Agency fees cover management and creative delivery. Google and Meta advertising spend is entirely funded by the client and paid separately.
MONTHLY 01
Foundation
AED 2,000 / month
Client-funded ad spend: separate and optional
For consistent launch visibility using designed and client-supplied material.
- Monthly research and content calendar
- 12 static/carousel social posts
- 1 reel/week · 4 reels/month
- No original montage production included
- Reels created from supplied footage/brand assets
- Instagram + Facebook design, copy and publishing
- 3 Google Business Profile posts/week
- GBP profile, category, service and photo optimisation
- Review monitoring and approved response drafts
- 20 UAE citation submissions/cleanups per quarter
- Basic Meta or Google campaign management when active
- Monthly performance report
AED 6,000 / quarterAED 24,000 annual agency investment
Recommended
MONTHLY 02
Growth
AED 3,500 / month
Client-funded ad spend: separate and optional
For stronger content frequency and complete paid campaign management.
- Monthly audience, competitor and campaign research
- 16 static/carousel social posts
- 2 reels/week · 8 reels/month
- Instagram + Facebook complete management
- English copy + priority Arabic adaptations
- Business-hours comment and DM monitoring
- 3 Google Business Profile posts/week
- Fortnightly GBP services, Q&A and media updates
- Review-response and acquisition guidance
- 35 UAE citation submissions/cleanups per quarter
- Google + Meta campaign setup and management
- Retargeting, creative tests and conversion review
- Biweekly optimisation + monthly report
AED 10,500 / quarterAED 42,000 annual agency investment
MONTHLY 03
Authority
AED 5,500 / month
Client-funded ad spend: separate and optional
For category authority, richer content and creator-supported campaigns.
- Advanced monthly strategy and trend analysis
- 20 static/carousel social posts
- 3 reels/week · 12 reels/month
- Instagram + Facebook + TikTok management
- English and Arabic content adaptation
- Daily business-hours community management
- 3 Google Business Profile posts/week
- Weekly GBP services, Q&A, offers and media review
- Reputation workflow and bilingual response support
- 50 UAE citation submissions/cleanups per quarter
- Google + Meta full-funnel campaign management
- One influencer collaboration design/management support
- Weekly optimisation + quarterly strategy review
AED 16,500 / quarterAED 66,000 annual agency investment
Influencer clarification: Authority includes creator research, campaign concept, brief, asset design, coordination and reporting support for one collaboration per month. Influencer talent fees, paid placements, usage rights, gifting, travel and production are not included and require client approval.
05 · Detailed monthly activities
What the team actually manages.
Select a discipline to review the recurring work. Cadence and volume scale with the selected retainer.
Google Business Profile management
- Claim/verification support where eligible
- Correct name, address and UAE phone format
- Primary and secondary category optimisation
- Clinic description, services and attributes
- Three approved GBP posts every week
- Service, Q&A, offer and photo updates
- Holiday and special-hours maintenance
- Review monitoring and response drafts
- Duplicate/edit monitoring
- Calls, directions and website-action reporting
Dubai local SEO and citations
- Local visibility and NAP baseline audit
- Dubai and neighbourhood intent mapping
- English/Arabic opportunity identification
- Website metadata and internal-link recommendations
- LocalBusiness/MedicalClinic schema guidance
- UAE directory citation creation and cleanup
- Apple Maps and Bing Places guidance
- Local competitor observation
- Monthly indexation and technical checks
- Local position and organic-action reporting
Google and Meta campaign management
- Campaign, audience and budget planning
- High-intent Google Search structure
- Meta awareness, education and enquiry journeys
- Retargeting where consent and data allow
- Creative testing and budget pacing
- Search-term and exclusion reviews
- Call, WhatsApp and form tracking recommendations
- Lead-quality feedback loop with centre team
- Healthcare-policy and claim checks
- Client directly funds all ad spend
Measurement and governance
- Monthly output and publishing completion
- Reach, engagement, saves and reel watch time
- GBP searches, calls and direction requests
- Website sessions and conversion actions
- Paid reach, CPC, CTR and enquiry cost
- Top topics, hooks and service interest
- Review volume and response status
- Next-month priority actions
- Biweekly/weekly optimisation by tier
- Quarterly strategy review in Authority
06 · Monthly plan comparison
Every growth deliverable, side by side.
| Monthly scope | Foundation | Growth ★ | Authority |
|---|---|---|---|
| Agency fee | AED 2,000 | AED 3,500 | AED 5,500 |
| Static/carousel posts | 12 | 16 | 20 |
| Reels | 4 | 8 | 12 |
| Original montage production | Not included | Optional shoot | Optional shoot |
| GBP posts | 3/week | 3/week | 3/week |
| Citations per quarter | 20 | 35 | 50 |
| Social platforms | Instagram + Facebook | Instagram + Facebook | Instagram + Facebook + TikTok |
| Paid campaign management | One channel when active | Google + Meta | Google + Meta full funnel |
| Influencer campaign support | — | — | 1/month |
| Optimisation cadence | Monthly | Biweekly | Weekly |
07 · Production and investment
Clear fees. No hidden media cost.
Foundation
Monthly agencyAED 2,000
Quarterly agencyAED 6,000
Annual agencyAED 24,000
Growth · Recommended
Monthly agencyAED 3,500
Quarterly agencyAED 10,500
Annual agencyAED 42,000
Authority
Monthly agencyAED 5,500
Quarterly agencyAED 16,500
Annual agencyAED 66,000
OPTIONAL MONTHLY PRODUCTION DAY
Plan the shoot →AED 3,500 · per one-day photoshoot
One coordinated production day in the selected month captures the approved photography and video montage material required for that entire month. It includes a pre-production shot list, on-site capture and standard editing of the agreed monthly montage assets.
Production exclusions: venue/permit charges, professional models or actors, specialist props, advanced animation, voice-over, travel beyond the agreed Dubai location and extra production days are quoted separately. All published child/patient imagery requires valid guardian consent.
Payment and advertising: monthly retainers are payable in advance and exclude 5% UAE VAT. Google and Meta media spend is not included in the agency fee; it is approved and borne by the client. Platform policy or UAE regulatory approval may affect healthcare campaign formats, claims and timelines.
08 · Website delivery roadmap
A controlled path from India brand to Dubai launch.
Discovery
Dubai scope, licences, audiences, sitemap, services and content responsibilities.
UX & design
Wireframes, visual system, mobile journeys and key-page approval.
Development
Responsive build, content population, forms, maps and integrations.
SEO & QA
Metadata, schema, speed, accessibility, security and device testing.
Launch
Domain connection, indexing, analytics, training and support handover.
Recommended route
Launch with Professional. Grow with the AED 3,500 retainer.
The 20-page website gives Dubai families enough service depth to understand the centre, while the Growth retainer provides a sustainable mix of education, reels, Google visibility and paid campaign management.
Looking for a custom-tailored plan? Let us know your preferred budget, website scope, content volume, platforms and campaign priorities. We can prepare a customised combination of website development, local SEO, social media, production and advertising management accordingly.
All quoted fees are exclusive of 5% UAE VAT; VAT is applicable additionally. Client portfolio access is protected for confidentiality. Contact GNEXT to request credentials or a guided presentation. Proposal validity: 30 days.
Social media and creative management